Compare macro apps

MyMacroGo vs MacroFactor vs MyFitnessPal: Which macro tracker is right for you? (2026)

MyMacroGo if you eat out in the UK and want meals that fit your macros. MacroFactor if you log daily at home and want targets that adapt to your progress. MyFitnessPal if you want the biggest global database and don't mind checking entries yourself. All three track calories and macros. The difference is what each app is built for.

An honest comparison, including where MyMacroGo is not the best fit. Prices and features were checked in June 2026. Confirm current details on each app's store listing before you decide.

Last updated: June 2026

At a glance

	MyMacroGo	MacroFactor	MyFitnessPal
Best for	Eating out & on-the-go in the UK	Daily logging with adaptive coaching	Largest global food database
Free tier (ongoing)	No	No (subscription only)	Yes (with ads)
Price (approx.)	£4.99/mo · £49.99/yr	~$71.99/yr ($5.99/mo)	Premium approx. £65 to £80/yr; Premium+ higher
Free trial	14 days	7 days	7 days (varies)
Find nearby places that fit your macros	Yes	No	No
Verified UK restaurant & supermarket menus	Yes (500+ UK places, 50+ chains)	No	No (crowdsourced, UK-patchy)
Meal-deal builder	Yes	No	No
AI menu scanner	Yes	No	No
AI plate/photo scanner	Yes	Newer/limited	Yes (Premium “Meal Scan”)
Barcode scanner	Yes	Yes	Yes (Premium only)
Adaptive expenditure algorithm	No	Yes (its standout feature)	No
Exclusive member discounts	Yes	No	No
Built for the UK	Yes	Works internationally	US-focused

Pricing varies by region and can change. Check the App Store or Google Play before you decide.

MyMacroGo

Best for eating out and real-life UK food decisions

MyMacroGo is a UK nutrition app for people who eat out, grab lunch and live busy lives, not those who cook and log every meal at home. Free to download with a 14-day trial, then £4.99/month or £49.99/year.

Find nearby restaurants, supermarkets and meal deals that fit your remaining macros. Scan a menu or plate with AI for instant calories and macros, or build a meal deal to your targets. Verified menus from 500+ UK places and 50+ chains, plus member discounts from brands like Gymshark and MyProtein. Guidance, not judgment: no red numbers, no “bad foods”.

Pick MyMacroGo if most of your food decisions happen out and about. For software that recalculates your metabolism from weight trends, see MacroFactor below.

MacroFactor

Best for daily logging and adaptive coaching

MacroFactor is a subscription-only macro tracker with an adaptive expenditure algorithm that adjusts your calorie and macro targets each week from your weight trend and food log. About $71.99/year ($5.99/month) with a 7-day trial. No free tier.

Strengths: verified food database, ad-free experience, and adaptive coaching widely regarded as best in class. Trade-offs: needs consistent daily logging, built for at-home tracking rather than finding food when you are out. No nearby restaurant discovery, UK meal-deal builder or partner discounts. AI photo logging is newer and more limited than the core manual workflow.

Pick MacroFactor if you will log most days and want targets that adapt to your results.

MyFitnessPal

Best for the biggest global database

MyFitnessPal is the most established calorie counter, with one of the largest crowdsourced food databases and broad device integrations. Free tier with ads, plus Premium (approx. £65 to £80/year) and Premium+.

Scale is the main draw. Premium adds faster logging including photo “Meal Scan”. For UK users: barcode scanning sits behind Premium, crowdsourced entries often conflict or are wrong for the same product, and the app is US-focused so UK chains, supermarket items and portion sizes can be missing or inaccurate.

Pick MyFitnessPal if you want the broadest database and are happy to verify entries yourself.

Which should you choose?

You eat out, grab meal deals or decide food on the go in the UK. MyMacroGo. The only one that helps you find and choose food in the real world, with verified UK menus and a meal-deal builder.
You log every day at home and want adaptive targets. MacroFactor. Its expenditure algorithm stands out if you feed it consistent data.
You want the largest global database and broad integrations. MyFitnessPal, if you accept manual verification and a paywalled barcode scanner.

Frequently asked questions

What's the main difference between MyMacroGo, MacroFactor and MyFitnessPal?

MyMacroGo is built for eating out and on-the-go food decisions in the UK (find nearby meals, scan menus, build meal deals). MacroFactor is built for daily at-home logging with an adaptive coaching algorithm. MyFitnessPal is built around the largest global, crowdsourced food database.

Which macro app is best for eating out in the UK?

MyMacroGo. It's the only one of the three that lets you find nearby places that fit your macros, scan restaurant menus with AI, and build a meal deal to your targets, using verified menus from 500+ UK places and 50+ chains.

Is there a free option?

MyMacroGo is free to download with a 14-day free trial, then requires a subscription. MyFitnessPal has a free tier with ads. MacroFactor is subscription-only with no free version, though it offers a 7-day trial.

Which is cheapest?

On annual pricing, MyMacroGo is £49.99/year, MacroFactor is around $71.99/year, and MyFitnessPal Premium is around £65 to £80/year. Prices change and vary by region. Check each app's store listing for current pricing.

Does MyFitnessPal still have a free barcode scanner?

MyFitnessPal has moved its barcode scanner behind Premium for most users. MyMacroGo and MacroFactor both include barcode scanning.

Which app adapts my targets automatically?

MacroFactor's expenditure algorithm recalculates your calorie and macro targets each week from your weight trend. MyMacroGo and MyFitnessPal use goal-based targets rather than an adaptive expenditure model.

About MyMacroGo

MyMacroGo is a UK nutrition app, not a calorie counter, built for eating out, grabbing lunch and busy lives. Find macro-friendly meals nearby, scan menus and plates for instant macros, build meal deals to your targets, and unlock member discounts. Guidance, not judgment.

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