This policy explains how MyMacroGo Ltd collects, uses and protects your personal data when you use our mobile app and website. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
MyMacroGo is operated by MyMacroGo Ltd, a company registered in England & Wales (Company No. 16775441), 128 City Road, London, EC1V 2NX. We are the data controller responsible for your personal data. For any privacy question, contact us at privacy@mymacrogo.com.
2. The data we collect
- Account information: your name, email address and password.
- Physical metrics: age, weight, height and biological sex.
- Food logs & progress photos: the meals you track and any images you add.
- Location data: collected only with your permission, to show nearby venues.
- Device & usage analytics: app performance, device type and how you use features.
3. Special category (health) data
Information such as your weight, BMI, dietary intake and fitness data is classed as special category data under UK GDPR. We only process it with your explicit consent, and solely to deliver your personalised nutrition plan. You can withdraw consent at any time by deleting your account in the app.
4. How we use your data
- To calculate your calorie and macro targets and adjust them as you progress.
- To provide core features such as logging, insights, nearby venues and menus.
- To maintain, secure and improve the service.
- To communicate with you about your account and important updates.
5. AI features (Coach Kai)
Some optional features use artificial intelligence to give you personalised guidance. When you use these features, the relevant data is sent securely to Google (Gemini AI), acting as our processor, and may be processed on Google servers outside the UK under the safeguards described in section 7.
- AI photo feedback: if you switch this on and ask Coach Kai to review your progress photos, those photos and your related coaching goals are sent to Google's Gemini AI so it can generate supportive feedback. This is special category (health) data and is only ever sent when you explicitly request it. You can turn this off at any time in the app's coaching settings, and doing so stops any further photo analysis.
- Coaching and insights: when you chat with Coach Kai or ask for analysis, information such as your logged food, steps, sleep, weight and goals may be sent to Gemini to produce your response.
We rely on your explicit consent as the lawful basis for AI processing of health data. Google processes this data under its API data protection terms; we do not use it to build advertising profiles, and we do not sell it.
6. We do not sell your data
We do not sell your personal or health data. Location sharing is always opt-in. We only share data with the trusted processors who help us run the service (for example secure cloud hosting, AI processing as described in section 5, and payment processing), under contract and only as needed.
7. International transfers
Where data is processed outside the UK (including by Google for the AI features in section 5), we use appropriate safeguards such as Standard Contractual Clauses to keep your data protected to UK standards.
8. How long we keep it
- Account & health logs: retained while your account is active and for up to 3 years after your last use, then deleted.
- Payment records: retained for up to 7 years to meet legal and tax obligations.
9. Your rights
Under UK GDPR you have the right to access, correct, delete and port your data, to object to or restrict processing, and to opt out of profiling. You can exercise most of these directly in the app, or by contacting us. You will never be discriminated against for exercising your rights.
10. Security
We protect your data with encryption in transit (TLS 1.3) and at rest (AES-256), strict access controls and ongoing monitoring. In the unlikely event of a data breach affecting your rights, we will notify the relevant authority within 72 hours.
11. Complaints
If you have a concern we can't resolve, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.
Contact us
Email: privacy@mymacrogo.com
Post: MyMacroGo Ltd, 128 City Road, London, EC1V 2NX
Company No.: 16775441 (England & Wales)