Why We Started.

Let’s be honest. It’s easy to eat well when you work 9-5, love cooking, and have a fridge full of organic ingredients.

But what about the night shift nurse grabbing a snack at 3am? What about the neurodivergent brain that shuts down when faced with meal prep? What about the millions of people living in food deserts?

We realised the system was broken. The people who need nutritional support the most are the ones being ignored by the fitness industry. We’re here to fix that.

Why We Started.

Let’s be honest. It’s easy to eat well when you work 9-5, love cooking, and have a fridge full of organic ingredients.

But what about the night shift nurse grabbing a snack at 3am? What about the neurodivergent brain that shuts down when faced with meal prep? What about the millions of people living in food deserts?

We realised the system was broken. The people who need nutritional support the most are the ones being ignored by the fitness industry. We’re here to fix that.

Why We Started.

Let’s be honest. It’s easy to eat well when you work 9-5, love cooking, and have a fridge full of organic ingredients.

But what about the night shift nurse grabbing a snack at 3am? What about the neurodivergent brain that shuts down when faced with meal prep? What about the millions of people living in food deserts?

We realised the system was broken. The people who need nutritional support the most are the ones being ignored by the fitness industry. We’re here to fix that.

Built for the night shift.

NHS staff, drivers, and emergency workers keep the country running. But the fitness industry ignores them.

You deserve a tool that works at the service station at midnight, not just the organic health food store. No judgement. No meal prep. Just fuel.

We read the menu so you don't have to.

We use Patent-Pending AI to unlock nutritional data from places other apps ignore, chalkboards, PDFs, and paper lists.

Our smart engine reads the ingredients and calculates the macros instantly. Whether it's a chalkboard special or a PDF menu, you get the numbers you need to stay on track.

We use Patent-Pending AI to unlock nutritional data from places other apps ignore, chalkboards, PDFs, and paper lists.

Our smart engine reads the ingredients and calculates the macros instantly. Whether it's a chalkboard special or a PDF menu, you get the numbers you need to stay on track.

Mapping the real UK.

Most apps only track the expensive "health foods." We are building the first database that treats a Greggs Sausage Roll with the same respect as an organic salad.

We are mapping food environments in underserved areas to bring nutritional transparency to every high street, regardless of postcode.

Most apps only track the expensive "health foods." We are building the first database that treats a Greggs Sausage Roll with the same respect as an organic salad.

We are mapping food environments in underserved areas to bring nutritional transparency to every high street, regardless of postcode.

Built by people who get it.

Co-Founders

Jack – Founder & CTO

I have ADHD. I know what it’s like to stare at a menu and feel total decision paralysis. I built MyMacroGo because I needed a tool that didn't demand more executive function than I had to give.

Steve – Co-Founder & CEO

Fitness shouldn't be complicated. After years in business, I realised the health industry was over-complicating nutrition to sell products. We’re stripping it back to what matters: good food and clear data.

Strategic Partners

Ryan – Strategic Partner

MyMacroGo was created from personal experience juggling a busy schedule while trying to hit daily macros. The app understands individual needs, offering convenient, tailored food options wherever you are, making consistent nutrition simple, and achievable every day.

Ben – Strategic Partner

As a founder of Elixr Energy, I learned that convenience and simplicity define great food and beverage experiences. MyMacroGo reflects that philosophy entirely with trusted recommendations, effortless choices and quality food made easy to find. No thinking required, the app tells you exactly where and what to eat.

Our Rules of Engagement.

Real World First.

We don't judge you for eating a Greggs. We help you fit it into your plan. We build for the high street, the night shift, and the service station, not just the health food store.